The 7 Types of Social Media and Pros & Cons of Each (Research)
As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I […]
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Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand […]
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The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this […]
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How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people […]
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How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme […]
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8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in […]
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Social Media Engagement: How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could […]
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My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many […]
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A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford […]
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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. “Inclusive marketing is all about brands acknowledging […]
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