Social media marketing campaigns: What I’d do to stand out on every platform [new data]
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — […]
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How AI will impact advertising, according to top marketing executives [new data]
AI is gaining traction in every industry and advertising is no different. AI is gaining traction in every industry and advertising is no different. So, […]
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The future of SEO: How people will get their questions answered in 2+ years
I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things […]
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Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract […]
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Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across […]
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AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised […]
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28 free advertising tips for your small, large, or local business
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. […]
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How to create an effective Facebook ads strategy in 2025
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media […]
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How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce […]
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How to create an infographic in PowerPoint [free templates]
As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infographics […]
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